Central Government & Agencies

Government and Governing Agencies Market Research

A series of studies for British Coal Enterprise to evaluate the quality of service offered to redundant employees. Over 20 group discussions and 2,000 interviews over the 2 year period spanning voluntary and compulsory redundancies. As a result, BCE made considerable improvements to its services.
A study for the Public Record Office in order to understand the segmentation of its customer base and gain their reactions to possible future service enhancements and their willingness to pay for entry. This involved both group discussions and individual interviews.
A new product development study for the CCTA to define products and assess the market for specific types of commercial information and reports.

A study for North London TEC to assess attitudes amongst Employers and Training Providers to the service the TEC provided. The work included both a qualitative study and quantitative assessment amongst over 600 companies and resulted in the TEC developing a new marketing strategy.
A study for the CCTA examining customer requirements in relation to the development of electronic trading and satisfaction with the GCat procurement services.
A study into Higher Technologies and National Training (HTNT) / universities to assess attitudes amongst employers, training colleges and students enabling the Department to assess the impact and effectiveness of HTNT.

A series of tracking studies for Scottish Enterprise examining attitudes to and understanding the network of services offered by Scottish Enterprise and the LECs. This involved group discussions followed by more structured quantitative interviewing.
A major study into the awareness and image of the Training Agency amongst a wide range of audiences including the general public, young people, the unemployed and large employers.
A tracking study into the awareness and usage of SOLOTEC amongst employers of all sizes.

A major study for the Open University and the Institute of Management to examine Management Development Policy both qualitatively and quantitatively.
A study to estimate the total volume and types of training carried out by companies of different sizes
A study for a supplier of finance for company cars to examine the size and of the company car market and it's main segments
A major tracking study over 8 years for the PSI on the penetration of micro-electronics in British industry.

A series of qualitative studies for the Department of Employment into possible names for the then MSC, resulting in a short list including Training Commission.
A study for the Department of Employment into the names for a new training award resulting in a recommendation for the name ‘Investors in People’.
A 3-stage market research study for the Training Agency to generate and test names for the proposed new training scheme, culminating in "Employment Training". This was based upon group discussions followed by quantification.

A series of studies for Scottish Enterprise (formerly the SDA) into a range of inward investment issues primarily in sub-contract industries.
A major study for the DTI examining the ICT industry approach to people with disabilities and the elderly
A study for Sussex TEC examining the skills and qualifications of the unemployed listing and defining barriers to employment.
A market research study for the DERA looking at the potential market worldwide for technology services within the road transport industry.

A feasibility study for SCOTVEC into the product and market opportunities for a new service.
A series of studies for STA into the potential for mobile training facilities.
A feasibility study into the market for a new software product for process design.

A major study into various industrial/business sectors for the Department of Energy to evaluate the effectiveness of the Department’s promotional campaign.
A study for the PSI into the promotion of Open Systems.
A study for the COI on behalf of the DTI to evaluate alternative advertising campaigns to promote the Information Society Initiative (ISI).