The Training & Enterprise Industry
Training Market Research
A. CUSTOMER SATISFACTION
- A series of market research studies for British Coal Enterprise examining the quality of help the service has provided to redundant miners in Job Shops and New Career Centres and those taking up the JACCS training. These included some initial qualitative work followed by 6 monthly quantitative tracking studies.
- A study for North London TEC into attitudes to the service the TEC offers amongst employers and providers. The work included both a qualitative study and quantification amongst 600 companies.
- A study for SOLOTEC into satisfaction with, and impact of, the Enterprise services the TEC offers to employers. This was based on a study of 300 companies.
B. IMAGE STUDIES
- A tracking study looking at the image and awareness of SOLOTEC amongst employers of all sizes carried out in 1993 and 1994.
- A series of market research tracking studies for Scottish Enterprise examining attitudes to and understanding the network of services offered by Scottish Enterprise and the LECs.
- A major study into the awareness and image of the Training Agency amongst a wide range of audiences, including the general public, young people, the unemployed and large employers.
- A study for Sussex TEC examining the skills and qualifications of the unemployed, listing and defining barriers to employment.
C. BUSINESS DEVELOPMENT STUDIES
- A major market research study for Small Firms Service examining the services offered by organisations providing information and advice. The study included recommendations on alternative ways forward for the Small Firms Service.
D. EVALUATION STUDIES
- A major study of HTNT. This involved examining the performance of HTNT from providers, trainees and employers’ viewpoints.
- A study into the evaluation of JACCS. To evaluate the effectiveness of JACCS training for redundant miners.
- A series of qualitative market research studies for the Department of Employment into possible names for the then MSC.
- A study for the Department of Employment into the names for a new training award resulting in a recommendation for the name Investors in People.
- A study for British Coal Enterprise into the name for a new career consultancy service,
- A study for Birmingham TEC looking at possible sector strategy options open to the TEC.
- A series of studies for Scottish Enterprise (formerly the SDA) into a range of inward investment issues, primarily in sub-contract industries.
PRODUCT DEVELOPMENT STUDIES
- A feasibility study for SCOTVEC into the product and market opportunities for a new service.
- A series of market research studies for STA into the potential for mobile training facilities.