Transport

Transport and Automotive Market Research

 

 VEHICLE CONTRACT HIRE/ASSET MANAGEMENT

We have done a considerable amount of work in this area, both for cars and commercial vehicles. Studies have often looked at all methods of acquisition. Examples include:-

  •  A study of the light van market for contract hire.
  •  A series of studies into the potential for contract hire and finance leasing among company car fleets.
  •  A market segmentation automotive market research study for a major car contract hire company.
  •  Customer satisfaction / service standards for a major contract hire supplier.
  •  An image study for a major commercial vehicle control hire supplier.
  •  An examination of the small / medium-sized fleet requirements from contract hire companies.
  •  A automotive market research study for a car manufacturer examining how to make its contract hire offer more effective.

 

 

DISTRIBUTION AND LOGISTICS

We have carried out a large number of studies in this area. Examples include:-

  •  A study looking at the potential for contract distribution in the retail market.
  •  A study looking at the potential for contract distribution in petrochemicals and the chemicals industry.
  •  A study looking at how our client may increase penetration of contract distribution and logistics services within the engineering industry.
  •  A study into the potential for contract distribution and related services within the construction industry.
  •  A study looking at the market for distribution and logistics services amongst medium-sized organisations.
  •  A regular image and tracking study for a supplier of transport and logistics services amongst users and potential users.

We have also done a number of automotive market research studies in more specialised areas:-

  •  An examination of the requirements for chilled transport of foodstuffs from Southern Europe for the UK.
  •  A series of studies looking at the freight potential within the Channel Tunnel.
  •  A regular image and tracking study for Freightliner.

 

EXPRESS COURIER AND AIR SERVICES

 Makrotest has done a considerable amount of work in these international markets. Work has been carried out both within the UK and on a worldwide basis. Examples of studies include:-

  •  A regular image, advertising and tracking study for a major international express parcels carrier. This study has been carried out annually for over 6 years.
  •  A study into the potential for a new express service within the UK.
  •  A study examining the potential for express parcels traffic through the Channel Tunnel.
  •  A study looking at the potential for a ‘same day’ parcels service through the Channel Tunnel.
  •  A market positioning strategy study for a major airfreight forwarder based on an extensive market research study amongst customers.
  •  A study of competitive performance for a forwarder.
  •  A worldwide corporate image study for a major air freight forwarder.
  •  A new product development study for a specialist freight forwarder.
  •  A study examining attitudes to a specialist airfreight service. 
  •  A study examining multi-nationals’ needs for an air freight forwarder.

 

 

INDUSTRY STUDIES

  •  Makrotest have carried out a number of industry wide automotive market research studies, often for companies seeking to expand / sell services to the transport and distribution industry.
  •  A major study for a research and development agency looking to expand its business within the road transport and related industries.
  •  A study of the demand for telecommunications within the International Trade and Transport industry for a telecoms supplier.
  •  A automotive market research study into the potential for vehicle tracking systems within commercial vehicles.
  •  A study into the international removals market in France and Germany. 

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