TYPES OF PROBLEMS WE HELP SOLVE

 

Product Evolution

  •  What changes to product / service can improve our market share.

 

 

New Product Development

  •  What is the market for new products / services and how to approach a new market in relation to product and promotion platforms etc.

 

 

Pricing Issues

  •  Studies to examine pricing and competitive positioning.

 

 

Distribution Channel Studies

  •  Improving the performance of distribution channels, including salesforce studies.
  •  Identification of specific distribution channels/ opportunities in new markets.

 

 

Customer Satisfaction and Related Areas

  •  Image and attitude: what image do customers and potential customers have of client and competitor products and services.
  •  Branding and name issues affecting current brands.
  •  The implication of changing brands’ names etc.
  •  Which names would be suitable etc.
  •  Customer satisfaction: how satisfied are customers with product features, services etc., as compared to competitor’s.

 

 

Market Measurement

  •  Market size.
  •  Distribution channel share, competitors’ market share.

 

 

Market Development

  •  Segmentation of new and existing markets in order to identify key segments – often using trade-off techniques.
  •  Marketing and promotional strategy for existing markets.
  •  Sales and marketing studies in order to:-
  •  maximise sales for products / service
  •  develop particular vertical or horizontal markets

 

 

Advertising and Promotion

  •  Testing of advertising and promotional literature and concepts.
  •  Developing new promotional & advertising strategy.

 

 

International Development of Overseas Markets

  •  Including initial investigation and recommendation.
  •  Examination of options for expansion (wholly owned, joint venture, licensing etc.).
  •  Identification of potential partners.